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True Grit: What It Takes To Keep Your Business Alive During a Global Pandemic

I saw a staggering statistic the other day: 60% of business closures due to COVID are now permanent. Over 160,000 businesses nationwide won’t be reopening their doors. (Here’s a list of some of the most beloved icons in Denver alone.)


I sat with the weight of that. Each business was somebody’s brainchild, someone’s vision. Each business paid other people’s salaries, put bread on their employees’ tables. And because of an unforeseen catastrophe, a phenomenon no one expected in the 21st century, those 160,000 business owners closed the door on their dreams.


The end of an era, to be sure. But the end of the story? Not necessarily.


Most business owners know when you start a business, you have to have a vision. More than just a peppy little slogan that goes on your website, your vision should be the driving force behind each and every decision you make—who to hire, benefits you offer your employees, the clients you take on, the partners you go into business with.


The thing is, you can’t set a vision for your business until you set a vision for your life.

You can’t know where you want your business to go until you know where you want to go.

If you are one of the few people who have actually taken time to set a vision for your life, odds are, you set that vision the only way you knew how: on Thinking Mode. When we’re on Thinking Mode, we’re only able to consider those accomplishments and goals that our brain can rationalize. Our ability to plan for the future is typically based on the past—what we believe we are logically able to accomplish based on what we have done before. This self image is typically colored by stories, limiting beliefs, and general trauma in our lives that we either aren’t aware of or simply haven’t dealt with.


When you take the vision-creating process from a place of healing, however, you’re able to create a vision that has no limitations, a vision free from a belief system that would have otherwise cut it off. When your vision comes from that place of wholeness, from an abundant and free mindset, it won’t change regardless of external circumstances. Sure, the way you enact that vision will shift and adapt with the times—a well-crafted vision has to. But at the end of the day, we should be able to plug our vision into anything we do.


As a business coach, time and time again, I see people root themselves in their business and what’s possible for their business, rather than stay rooted in who they are and what’s possible for themselves. The outcome of this is, when crisis hits—say a global pandemic—our business’s vision is no longer relevant. We get burned out because we have nothing that’s outside our limiting beliefs to keep us going.


At the end of the day, our business is not our purpose; it’s a tool through which we enact our vision for ourselves and for the world. If I die today, I can honestly say I have done everything in my power to live a life that’s committed to really living out my vision. I know that my value isn’t grounded in what I do, but who I am. I have an understanding of my identity and why I’m here. My day-to-day actions are no longer rooted in achieving for the sake of external validation, but in the passion of living out my vision.


When you have a vision that is not sustainable, that is not Big Picture, that is not from a subconscious space, it is going to be shut down by a global pandemic. That’s why the RevenueTribe process is so powerful, because we take you on a subconscious journey without limits.


Is your vision a true reflection of what’s really possible for your life and your business? Or is it time for an #upgrade?

Are you a business owner who had to shut your doors due to COVID, but still want to make an impact? Are you ready to rekindle your flame? I would love to work with you! Let’s turn that #PainIntoPurpose!
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