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Remember Why You Started

If we aren’t using our businesses to create the change we want to see in the world, then chances are we are just playing office and we aren’t connected to something bigger than ourselves.


3 of the most important questions a business owner can ask themselves are:


1. What is the significant impact I want to make in the world?

2. What is the change I want to see within my industry?

3. How can I use my business to create the impact and change I want to see?


I was thinking about Tom Shoes the other day and how their main focus was to donate a pair of shoes for every pair of shoes bought. They EXPLODED with the revealing of their WHY and their CAUSE behind the production of their shoes. It didn’t matter that they weren’t the highest quality shoes.


They had a cause that people could get behind, something bigger than just shoes.


And thensuddenly, though the shoes are still popular, you don’t hear about their WHY anymore. And all of a sudden, they aren’t as front and center as they used to be.


That got me thinking about nonprofits and how most of them were created and started from a cause that was so near to their hearts. A cause that mattered so deeply to them... UNTIL they began to have to raise money for the cause and the money began to overshadow the WHY/CAUSE of why they were doing what mattered most to them in the first place. Their staff and donors began to become disengaged and disconnected to the cause, and before you know it the CAUSE begins to suffer.


Then.  it dawned on me - that is what we do as business owners.


We start out by being so passionate about WHY we started our business in the first place and for awhile we are so committed and passionate about making our mark in the world. Until the cares of running a business become the main thing and we lose sight of WHY we started the business in the first place. Before we know it, we are just running a business and running out of fuel and have lost connection with WHY we started our business in the first place.


So, I encourage you to take some time out in the next couple of days and reconnect to WHY you do what you do in your business and what actually matters most to you in life.


Take some inventory and think back when you first started your business and ask yourself,


WHY did I start my business in the first place, at the end of the day, what is the significant impact I want to make in the world with my business, and in what way am I currently doing that? 


Ask yourself, how much time am I spending thinking about how to make money VS. how do I use my business to make a greater impact in the world in the areas that matter most to me?


Do more of that and I promise you, the money and resources will come!

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